TOURIST CONSIDERATIONS IN HOSTING A MEGA SPORT EVENT: 2010 FIFA WORLD CUP

Nerine Cecilia Bresler

APSTRACT: Applied Studies in Agribusiness and Commerce, 2011, vol. 05, issue 3-4, 6

Abstract: Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:apstra:104675

DOI: 10.22004/ag.econ.104675

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