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Opportunities, problems and pitfalls of nutrition and health claims

Harry J. Bremmers and Bernd van der Meulen

APSTRACT: Applied Studies in Agribusiness and Commerce, 2013, vol. 07, issue 2-3, 5

Abstract: The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior-to-use authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legal-economic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legal-economic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative social-economic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ags:apstra:164811

DOI: 10.22004/ag.econ.164811

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