Correction method on fairs’ attraction radius

Laszlo Karpati

APSTRACT: Applied Studies in Agribusiness and Commerce, 2009, vol. 03, issue 01-2, 6

Abstract: At auditing a fair the measure and evaluation of the exhibitors’ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the attraction distances. According to the research of the author, the bias in the attraction radius can be caused by two factors: the size of the attraction region and the distance from the region’s business center. Authors explored the bias factors and suggest a correction method to remedy it. A theoretical correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives more realistic result than the simple averaging of exhibitors’ distance.

Keywords: Agribusiness; Agricultural and Food Policy; Marketing (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:apstra:49225

DOI: 10.22004/ag.econ.49225

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