Differentiated Brand Marketing Strategy for China’s Conventional Aquatic Products

Hua Liang and Zhongming Shen

Asian Agricultural Research, 2015, vol. 07, issue 06, 4

Abstract: The volume of production and marketing of China’s conventional aquatic products is increasing. Compared with price of livestock and poultry products, price of conventional aquatic products is relatively low. Differentiated brand marketing for China’s conventional aquatic products is a key approach for increasing market demand for conventional aquatic products and increasing value of conventional aquatic products. The differentiated brand marketing is an inevitable trend of market development and also a powerful arm for market competition. China’s conventional aquatic products can take differentiated brand marketing strategies such as brand orientation, brand concept, brand culture, and place name brand, to better keep market competitive edge and increase economic benefits.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:208083

DOI: 10.22004/ag.econ.208083

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