Influence of Strategy Selection of Dairy Enterprises on Performance

Chaoqun Ren, Yucheng He and Lisha Hu

Asian Agricultural Research, 2016, vol. 08, issue 04, 6

Abstract: Dairy enterprises have to cope with intense market pressure and survival pressure. In such complex and competitive market environment, it is of great realistic significance for studying the influence of strategy selection of dairy enterprises on their performance. Through selecting 115 dairy enterprises, empirical analysis was made, and multiple linear regression model and structural equation model were established with the aid of SPSS and Amos software. Comparative analysis was carried out for performance of different strategy selection. Results indicate that dairy enterprises selecting vertical strategies obtain the best performance, followed by horizontal strategy, and the worst is multiple strategy, and the strategy selection exerts positive and direct influence on performance of dairy enterprises.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/243137/files/12.PDF (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:243137

DOI: 10.22004/ag.econ.243137

Access Statistics for this article

More articles in Asian Agricultural Research from USA-China Science and Culture Media Corporation
Bibliographic data for series maintained by AgEcon Search ().