Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value

Heng Huang, Le Zhang and Chong Gong

Asian Agricultural Research, 2016, vol. 08, issue 05, 4

Abstract: In this paper, we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand, we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value, and this system consists of four parts (brand quality and safety control force, brand market power, brand innovation force, brand vitality).

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:243153

DOI: 10.22004/ag.econ.243153

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