Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation: Based on Survey on the “E-commerce Entering Villages and Households” Project of Jurong City

Yanqiong Peng, Kai Gao, Dan Liu, Mingfeng Zhang, Genbao Ji and Yajun Xu

Asian Agricultural Research, vol. 11, issue 09

Abstract: Taking the implementation of the “e-commerce entering villages and households” project in Jurong City as an example, a survey plan is formulated, and questionnaires are designed. Through questionnaires, a large number of agricultural households are visited, and the data are collected and collated; and using interviews and field trips, the help of e-commerce for agricultural products sales is understood. Then, the analysis on the entire survey is summarized. Finally, the survey is researched, and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect. For existing problems, corresponding solutions are put forward.

Keywords: Agribusiness (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:300065

DOI: 10.22004/ag.econ.300065

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