Is the place of purchase important in shaping consumers’ preferences towards olive oil?

Héctor Corbeto-Fabón, Zein Kallas and José M. Gil

Economia Agraria y Recursos Naturales, 2018, vol. 18, issue 01

Abstract: This paper aims at analyzing consumers’ preferences towards olive oil attributes taking into account the retail chain where they buy food. The methodological approach is based on the design of a choice experiment using home scan data from a sample of Catalonian households. Four attributes are selected: price, brand, type of olive oil and packaging size. Two retailers are considered with different business strategies: Mercadona and Carrefour. Results show that the preferences for olive oil attributes are different depending of the retail outlet a household uses to buy.

Keywords: Agricultural and Food Policy; Research Methods/Statistical Methods (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/275352/files/9093-38842-1-PB.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:earnsa:275352

DOI: 10.22004/ag.econ.275352

Access Statistics for this article

More articles in Economia Agraria y Recursos Naturales from Spanish Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().