Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México

José Luis Jaramillo-Villanueva, Cristóbal Enrique Córdova-Lázaro and Víctor Cordoba-Ávalos

Economia Agraria y Recursos Naturales, 2019, vol. 18, issue 02

Abstract: The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % of the interviewed know and consume bitter and semi-bitter handmade chocolates, and 92% would be willing to pay a premium. The significant variables (p ≤ 0.05) that explain the DAP a premium are schooling, household income, the quality of the cocoa and the type of toast.

Keywords: Community/Rural/Urban Development; Demand and Price Analysis (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ags:earnsa:281236

DOI: 10.22004/ag.econ.281236

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