Competitiveness of the Orange Juice Chain in Brazil

Marcos Fava Neves, Vinícius Gustavo Trombin and Rafael Bordonal Kalaki

International Food and Agribusiness Management Review, 2013, vol. 16, issue 4, 18

Abstract: This paper provides a detailed look at the orange juice production chain in Brazil including, the recent downturn of orange juice consumption seen in the global markets. This study is intended to provide more transparency and serve as a basis for deeper analysis for researchers, citrus growers, entrepreneurs and other stakeholders in the citrus industry. Looking to the future, the paper suggests a list of actions which need to be taken in order to increase the chain competitiveness.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Farm Management; International Development; International Relations/Trade; Land Economics/Use; Marketing; Political Economy; Production Economics (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:159664

DOI: 10.22004/ag.econ.159664

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