Understanding Consumer Preferences for Nutritious Foods: Retailing Strategies in a Food Desert

Dave Weatherspoon (), James F. Oehmke, Marcus A. Coleman and Lorraine J. Weatherspoon

International Food and Agribusiness Management Review, 2014, vol. 17, issue A, 22

Abstract: Demand and access to affordable, nutritious food are major concerns in food deserts. Primary data from Detroit, Michigan was analyzed to understand demand for fresh fruits and vegetables (FFV) as a proxy for determining the factors that influence healthy food consumption. Logistic analysis showed that those who could not afford FFV, or share food with others had a lower propensity to consume FFV and that consumers who shop frequently, eat healthy, are food secure, or are able to travel to suburban supermarkets had a higher propensity to consume FFV. Recommendations for policy makers and retailer strategies are detailed.

Keywords: Agricultural and Food Policy; Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Health Economics and Policy (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:164598

DOI: 10.22004/ag.econ.164598

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