Dala Foods Nigeria Limited: Effective Product Development and Management in Nigeria

Musa K.K. Gambo and Safiyanu Ali Madugu

International Food and Agribusiness Management Review, 2014, vol. 17, issue B, 5

Abstract: Dala Foods Nigeria Limited is a resilient indigenous food company founded in 1980. Their innovative business strategy has resulted in the successful launch of five unique instant food drinks into the Nigerian marketplace. Dala Foods has made some traditional foods and beverages which were once difficult to prepare, much easier. They have won numerous awards both locally and internationally and become successful through proactive product development and innovative niche marketing strategies despite a harsh business environment of inadequate energy supplies and occasional political and civil unrest.

Keywords: Agribusiness; Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:179531

DOI: 10.22004/ag.econ.179531

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