Assessing Input Brand Loyalty among U.S. Agricultural Producers

Anetra L. Harbor, Marshall A. Martin and Jay Akridge

International Food and Agribusiness Management Review, 2008, vol. 11, issue 01, 18

Abstract: This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.

Keywords: Agricultural Finance; Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:53626

DOI: 10.22004/ag.econ.53626

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