Market intelligence in Rajasthan-An overview of NAIP project

S. S. Burark, G.L. Meena, D.C. Pant, Hari Singh and Hemant Sharma

Indian Journal of Agricultural Marketing, 2015, vol. 29, issue 2

Abstract: The project entled “Establishing and Networking of Agricultural Market Intelligence Centres in India” has been implemented during the year 2009–14 under NAIP Component-I on consorum mode, with Tamil Nadu Agricultural University, Coimbatore as the Lead Centre along with 10 State Agriculture Universies in India as the Co-opera ng Consor um Partners and Maharana Pratap University of Agriculture and Technology, Udaipur was one of them. The project was started with the objecves to release price forecasts and their disseminaon for selected crops. Agricultural Markeng Intelligence Centre (AMIC), Udaipur has created and updated the database for representave markets of nine mandate crops such as Maize, Soybean, Bajra, Arhar, Sesamum, Wheat, Gram, Coriander and Mustard. The outcome of the project revealed that about 70 price forecasts (34 Pre sowing and 36 pre harvest forecasts) of selected commodies were released. 70 per cent farmers were advised to sell their produce just aer harvest without storing it and more than 11 per cent farmers were advised to store the produce to take the price advantage. The accuracy of more than 95 per cent forecasts was in the range of 90–100 per cent. These price forecast informa on has been disseminated through 85 news releases in various Hindi news papers, seven popular arcles, 2 radio talks, 1 TV programme, 25, 00, 000 voice SMS and 21, 000 text SMS. As a part of capacity building with emphasis on ulizing market intelligence for decision making by the stakeholders. The AMIC organized 27 One Day Training programmes on ‘Awareness and Use of Agricultural Market Intelligence for farmers and 9 trainings for Agricultural Offcials.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/399503/files/M ... 20NAIP%20project.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:399503

DOI: 10.22004/ag.econ.399503

Access Statistics for this article

More articles in Indian Journal of Agricultural Marketing from Indian Society of Agricultural Marketing
Bibliographic data for series maintained by AgEcon Search ().