Marketing of lac and constraints involved: Evidence from Ranchi district in Jharkhand

Manjisha Sinha, N. Vani, S. Rajeswari, S.R Koteswara Rao and G. Mohan Naidu

Indian Journal of Agricultural Marketing, 2015, vol. 35, issue 1

Abstract: The study based on the structured interview was carried out to examine the marketing costs and price spread in marketing of lac in Ranchi district of Jharkhand state. The data on marketing costs, margins and constraints has been obtained from 110 respondents comprising of lac growers, market functionaries and processors. The lac grower received 165.60 per kg which sums up to 89.11 percent share in consumers' price. The village merchant's (paikar) margin was 350 per quintal (1.88 % of consumers' price) and incurred 189 per quintal on marketing cost (1.01% of the consumers' price). The total marketing cost paid by the wholesaler was 676 per quintal (3.63% of the consumers' price), while he received a marketing margin of 807 per quintal (4.34 % of consumers' price). Garret ranking method was used for analyzing the constraints faced by the stakeholders during production and marketing of lac. The major constraints involved in the production of lac were shortage of broodlac, dearth of capital, damage due to biotic and abiotic factors. Fluctuating prices, lack of market information and lack of support services in the market were the major marketing constraints. The study revealed that there is tremendous scope for increasing the profitability of the farmers. Minimum support price introduced for lac is an appreciative step taken by government. As private players are mostly involved in the channels, regulated market channels can be a great initiative in this direction for improving the grower's welfare.

Keywords: Crop; Production/Industries (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/399710/files/M ... ND%20CONSTRAINTS.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:399710

DOI: 10.22004/ag.econ.399710

Access Statistics for this article

More articles in Indian Journal of Agricultural Marketing from Indian Society of Agricultural Marketing
Bibliographic data for series maintained by AgEcon Search ().