Marketing pattern of groundnut in Kadapa district of Andhra Pradesh

Gali Krishna Chaithanya, Sanjoy Das and G.V. Rohith

Indian Journal of Agricultural Marketing, 2024, vol. 38, issue 1

Abstract: The present study was conducted on “Marketing Pattern of Groundnut (Arachis hypogaea L.) in Kadapa district of Andhra Pradesh” pertaining to 2020-21. The data were elicited from 104 groundnut farmers, 25 wholesalers and retailers. Study identified 3 marketing channels for groundnut. Around 19.87 percent of groundnut was sold through channel-1 (Producer-Consumer), 36.58 percent in channel-2 (Producer-wholesaler (decorticating unit)-retailer-consumer) and 43.54 percent through channel-3 (producer-commission agent-wholesaler (decorticating unit)retailer-consumer). Marketing cost reported highest in channel 3 of Rs. 6.84/kg of groundnut pod followed by channel-2 (Rs.5.49).Producers’ share in consumer’s rupee was higher in channel-1 (97.92%) compared to channel-2(74.97 %) and channel-3(65.67%). Marketing efficiency was found more in Channel 2 (12.56) as compared to Channel 3 (9.03).The main constraint faced by the respondents in marketing of groundnut was low prices to the produce in market (score of 69.75) followed by fluctuation of prices for the groundnut (score of 65.18), exploitation by the middlemen (score of 58.06), lack of knowledge about marketing facilities and also about demand and supply of groundnut in markets and lack of transportation facilities and poor access to the market.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:399971

DOI: 10.22004/ag.econ.399971

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