Role of Technology in Packing, Transportation and Marketing of Processed Fruits: A Case Study on Fig in Ballari District of Karnataka

Tanushree Sajjanar, G.B. Lokesh, Prabhuling Tevari, M. Satishkumar and Shilpa Huchchannanavar

Indian Journal of Agricultural Marketing, 2025, vol. 39, issue 1

Abstract: This study analyses, price spread, efficiency of marketing channels and constraints in the marketing of value-added fig products in Ballari district, Karnataka during 2023-24. Three marketing channels for marketing of value-added fig products such as fig rolls, burfi and jam were identified: Channel I (Processor-Consumer), Channel II (Processor-Wholesaler Consumer), and Channel III (Processor-Wholesaler-Retailer-Consumer). Two channels for marketing of packaged fresh fig fruit were Channel I: Processor - Wholesaler - Consumer and Channel II: Processor - Wholesaler - Retailer - Consumer. Channel I showed the highest efficiency for rolls (5), burfi (9), and jam (3). In case of packaged fig fruits channel-I was more efficient than channel-II with an efficiency ratio of 2.43 and 1.31 respectively. Major constraints included limited consumer awareness, high transportation costs, fluctuating demand, and poor market networks. The study suggests that there is a need to improve marketing networks and reduce the involvement of intermediaries. Educational campaigns and community outreach are essential to create awareness about the health benefits of value-added fig products.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:400008

DOI: 10.22004/ag.econ.400008

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