Factors Affecting the Adoption of E-Nam by Farmers of the North Bengal

Debapriya Banerjee and Soumitra Sarkar

Indian Journal of Agricultural Marketing, 2025, vol. 39, issue 1

Abstract: Digitalisation has brought about a paradigm shift in the world economy. It has also attempted to reshape the Indian agricultural system by resolving a major issue related to agricultural marketing with the help of e-NAM. The paper attempted to analyse the factors that are affecting the adoption of e-NAM using the logit model. Primary data was collected from the 6 districts of West Bengal using the simple random sampling method with the help of a structured questionnaire from 511 respondents. An adequate amount of relevant secondary data was collected. The result indicates variables like social participation and credit acquisition have a negative impact on the adoption. Whereas, age and extension services, along with other variables, have a positive impact on the adoption. The study suggests that enhancing digital literacy, increasing the number of e-NAM facility centres, and promoting awareness campaigns could help encourage all sections of farmers to adopt e-NAM.

Keywords: Farm; Management (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:400018

DOI: 10.22004/ag.econ.400018

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