Digital Marketing: "A Way to Efficient Agricultural Marketing"

Narendra Singh and Vishal B. Tandel

Indian Journal of Agricultural Marketing, 2025, vol. 39, issue 1

Abstract: Digital marketing is a novel platform for farmers to comprehend consumer needs and liberate them from time and location. Additionally, it lowers costs by eliminating needless transaction costs. For the benefit of farmers, numerous businesses and the government are investing in agricultural marketing solutions. Notwithstanding the government’s attempts to develop digital marketing platforms, it is important to emphasize that there isn’t a single optimum option for all situations. In order to find more effective digital marketing options for agricultural marketing, this study looks for them. The creation of a pool of digitally ability workers who can provide farmers with timely market information should be a top priority for the government in order to promote digital agribusiness entrepreneurship. Digital Agricultural Marketing will play a vital role in the years to come in doubling the farmers’ income.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:400040

DOI: 10.22004/ag.econ.400040

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