Performance and Prospective of Electronic National Agriculture Market (eNAM): A Digital Innovative Platform for Marketing of Agricultural Produce in India

S.M. Jainuddin, G.M. Hiremath and S. Siddayya

Indian Journal of Agricultural Marketing, 2025, vol. 39, issue 1

Abstract: The present study was undertaken to analyse the performance and potentiality of electronic National Agriculture Market (eNAM) a pan-India digital trading platform in India. eNAM was launched during 2016 to help the farmers to get remunerative prices for their produce and increases the earnings/farm income of farmers by connecting them through eNAM digital platform directly to the buyers across the country. The required secondary data were collected from eNAM website and other published sources from 2019 to 2024. The study tried to identify the eNAM coverage and its potentiality in India. The study concluded that even though less number of APMCs are brought under eNAM, but more number farmers are encouraged to sell their agricultural produce through eNAM covered APMCs in Uttara Pradesh, Madya Pradesh, Haryana, Telangan, Rajasthan, Andhra Pradesh, Maharashtra states in India during the study period. The study concluded that as Maharastra (14.32%) is having maximum number of regulated markets in the country but eNAM coverage is very meger in the state. Similar results were noticed for Uttara Pradesh, Madhya Pradesh and West Bengal where only 19.75%, 25.00% and 3.35% of APMCs covered under eNAM.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:400043

DOI: 10.22004/ag.econ.400043

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