The Impact of Drought on Production and Marketing of Paddy: An Empirical Analysis in Palakkad District

P Minju David, P.J. Sabu and Deepa Roy

Indian Journal of Agricultural Marketing, 2025, vol. 39, issue 1

Abstract: Paddy cultivation in Kerala, particularly in the drought-prone region of Palakkad district, faces significant challenges due to water scarcity and changing climatic conditions. This study provides an in-depth analysis of the multifaceted impacts of drought on both paddy production and the agricultural marketing system. It explores how drought exacerbates soil degradation, reduces water availability, and intensifies pest outbreaks, thereby hindering overall productivity. Furthermore, the study delves into the disruptions within the marketing chain, where farmers encounter severe difficulties in pricing and selling their produce. Despite the critical nature of these challenges, there has been limited exploration of the specific issues faced by farmers in this region. Employing a blend of quantitative and qualitative research methods, the study identifies three key areas of constraint: (1) production challenges, including declining yields and soil deterioration; (2) marketing barriers, such as volatile pricing and restricted market access; and (3) Financial constraints, underscored by the financial vulnerability of farmers. The Garratt ranking method was employed to analyse the severity of various constraints. This research underscores the urgent need for effective government interventions to support rice cultivators, including improved irrigation infrastructure, enhanced crop insurance coverage, and better market access. By addressing these challenges, the study aims to contribute to the development of sustainable agricultural practices and policies that bolster the resilience of rice farmers against the adverse effects of drought.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:400055

DOI: 10.22004/ag.econ.400055

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