Reframing Agribusiness: Moving from Farm to Market Centric

Mark R. Edwards and Shultz, Clifford J.,

Journal of Agribusiness, 2005, vol. 23, issue 01, 17

Abstract: Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.

Keywords: Agribusiness; Marketing; Production Economics (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:59611

DOI: 10.22004/ag.econ.59611

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