Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change

Susan E. Hine, James Pritchett (), Maria Loureiro and Susan E. Meyer

Journal of Agribusiness, 2005, vol. 23, issue 01, 16

Abstract: An evolving produce industry has placed vegetable growers in northern Colorado at a competitive disadvantage. The Colorado producers’ strategic response is to form a value-added, cold storage processing cooperative in the hopes of establishing a better position for marketing their vegetables on a year-round basis. This case study discusses the results of both a market demand and processing feasibility study conducted for these vegetable growers.

Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jloagb:59613

DOI: 10.22004/ag.econ.59613

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