ARE THERE TOO MANY NEW PRODUCT INTRODUCTIONS IN U.S. FOOD MARKETING?

Anthony E. Gallo

Journal of Food Distribution Research, 1995, vol. 26, issue 01, 5

Abstract: New food product introductions have risen sharply in recent years, but the net number of products on retail shelves has remained about the same. Most new product introductions are extensions of existing products, and innovation has fallen sharply in recent years.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1995
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26679

DOI: 10.22004/ag.econ.26679

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