Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef

Edward Jaenicke and Mitsuko Chikasada

Journal of Food Distribution Research, 2006, vol. 37, issue 3, 15

Abstract: Using supermarket survey data that include a store’s adoption of a new fresh irradiated ground beef product, this paper investigates whether the adoption decision-making process differs depending on whether adoption would make the store a leader or a follower. We model the adoption decision in two ways that take the leader-follower decision into account. Our results show only limited differences in store attributes across groups classified as leaders, followers, or non-adopters. More significantly, however, the results show that store attributes such as proximity to competitors and store size, among others, play separate roles in the decision to lead or follow.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:7066

DOI: 10.22004/ag.econ.7066

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