Działania na rzecz społeczeństwa w zakresie corporate social responsibility na przykładzie przedsiębiorstw agrobiznesu

Marcin Ratajczak and Jan Wołoszyn

Journal of Agribusiness and Rural Development, 2014, vol. 34, issue 4

Abstract: The first part of the article presents basic issues regarding the concept of CSR, highlighting themes taking socially responsible activities and areas of this activity. The main part of the article is devoted to the presentation of their own research on the activity of the surveyed companies from the Warmia and Mazury undertaken to society, embedded in the concept of CSR. The study, which was conducted in the second half of 2013, consisted of 174 micro, small and medium-sized agribusiness in rural areas. The study was conducted by a diagnostic survey using a questionnaire as a research tool. Material derived from respondents was analysed mathematically and statistically and properly presented. The conducted investigations indicate that the involvement of companies surveyed for the local community is high (83% of responses). However, it is quite of one-sided nature and focuses mainly on issues of philanthropy and sponsorship.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:pojard:210298

DOI: 10.22004/ag.econ.210298

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