Instrumenty wspomagające aktywną sprzedaż stosowane w spółce gospodarki żywnościowej – studium przypadku

Agnieszka Piotrowska and Jacek Puchała

Journal of Agribusiness and Rural Development, 2015, vol. 36, issue 2

Abstract: Changing environment requires enterprises to meet the needs of customers. Being on the market, survival and development of the company are determined not only by well qualifi ed staff but above all a happy customer. Therefore, it is important to use appropriate instruments to support active sales of the company. The study was conducted among 64 employees working in the organization studied. The study aimed to assess the knowledge and expertise of the staff in terms of the tools used in the enterprise for communication with the market. The study shows that the company has a well-developed system of communication with the market. Advertising agents that are used in the audited company are primarily the Internet, magazines, and outdoor advertising. Company’s gadgets are as well as awards for regular customers are the most popular among the target group consumer promotion tools.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Environmental Economics and Policy; Farm Management; Financial Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Industrial Organization; Institutional and Behavioral Economics; International Development; International Relations/Trade; Labor and Human Capital; Land Economics/Use; Livestock Production/Industries; Marketing; Political Economy; Production Economics; Productivity Analysis; Public Economics; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods; Resource/Energy Economics and Policy; Risk and Uncertainty; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:pojard:253308

DOI: 10.22004/ag.econ.253308

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