The Comparison of three Non-hypothetical Valuation Methods: Choice Experiments, Contingent Valuation, and Experimental Auction

Jing Xie and Zhifeng Gao

No 143103, 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida from Southern Agricultural Economics Association

Abstract: This article examines the preferences revealed by three non-hypothetical experiments. We found that WTP estimates from the choice experiment are the highest, followed by that of contingent valuation methods, and then experimental auctions. Our results also suggest that the discrepancies among estimates from the valuation methods can come from the heterogeneity of respondents’ price bargaining aggressiveness.

Keywords: Agribusiness; Consumer/Household Economics; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2013-02-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea13:143103

DOI: 10.22004/ag.econ.143103

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