Analysis of The Effect of Convenience, Design, Trustworthiness, Price, & Various Food Choices on Customer Loyalty Through Perceived Value and Attitude Towards Food Delivery Apps On Grabfood Users In Surabaya

Gabriel Giani Oentoro, Amelia Amelia and Ronald Ronald
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Gabriel Giani Oentoro: Business School, Universitas Pelita Harapan Surabaya Campus, Surabaya, Indonesia
Amelia Amelia: Business School, Universitas Pelita Harapan Surabaya Campus, Surabaya, Indonesia
Ronald Ronald: Business School, Universitas Pelita Harapan Surabaya Campus, Surabaya, Indonesia

International Journal of Science and Business, 2022, vol. 10, issue 1, 58-73

Abstract: Indonesia is the most populous country in Southeast Asia, which makes it one of the countries with the largest market in Southeast Asia. In line with rapid technological advances, Indonesia has become an easy target for companies engaged in technology such as food delivery application service providers such as GrabFood. The findings of this study are expected to contribute to the advancement of science in the future, particularly in fields related to customer loyalty factors such as perceived value, various food choices, price, trustworthiness, design, and convenience, as evidenced by the varied attitudes toward food delivery apps. This study is a causal study, and the research technique is a quantitative method utilizing SPSS data processing. Data was gathered via questionnaires sent to 130 respondents based on specified characteristics, including men and women aged 18-60 years old residing in Surabaya who had used GrabFood at least twice in the previous six months and if they were currently using the GrabFood application.

Keywords: Convenience; Design; Trustworthiness; Price; Various Food Choices; Perceived Value; Attitude Towards Food Delivery Apps; Customer Loyalty. (search for similar items in EconPapers)
Date: 2022
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