Consumer’s behavioral pattern shifting due to Covid-19 situation: Case on Tourism & Hospitality industry of Bangladesh

Shelamony Hafsa
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Shelamony Hafsa: Department of Tourism & Hospitality Management Noakhali Science & Technology University, Noakhali, Bangladesh.

International Journal of Science and Business, 2022, vol. 12, issue 1, 34-44

Abstract: This article presents the impacts of Covid-19 pandemic on the living style, economic conditions, consumption & overall changes in the purchasing behavior pattern of the people of Bangladesh. Especially article tries to present the consumption pattern shifts for tourism & hospitality products & services of that country. Based on convenience & judgmental sampling 200 respondents are selected for collecting data & getting their opinions. Questionnaire survey method is used for collecting data & then analysis is done for getting the final result of the study. Secondary data sources are also reviewed for some cases. After collecting data from different sources those are analyzed (explanatory method was used) and present graphically here. General excel, percentage & theoretical analysis was done for presenting final result of the study. Then based on the analysis it has been found that dramatically changes are occurring in the consumer’s purchasing behavior due to Covid-19 crisis. This crisis directly & indirectly hampered the earnings of the maximum people & increases the unemployment rate. Thus they have to fight to survive rather than purchasing leisure, travel & tourism related products consumption. Government rules & regulations are also strict to shutdown tourism spots during lockdown so that the infection rate can be kept under control. This study found that people are more preferring work from home, virtual reality, virtual travel, online education, online purchase & other internet based facilities than before (pre-Covid-19) situations. It also recommends that it will take time to get people’s awareness & retain them to purchase tourism & hospitality related product & service like pre-Covid-19 crisis.

Keywords: Impacts of Covid-19; tourism & hospitality industry; purchasing behavior; consumption pattern changing; Bangladesh. (search for similar items in EconPapers)
Date: 2022
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