An Empirical Study of the University Teachers' Continuance Usage of Online Teaching Platform

Ye Shengke
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Ye Shengke: Asia Metropolitan University, Malaysia.

International Journal of Science and Business, 2023, vol. 21, issue 1, 67-82

Abstract: This study is with the purpose of verifying the indirect relationships between variables in the measurement model and confirms all 11 indirect paths of influence. The quantitative design and the empirical analysis have confirmed that service quality, system quality, and IT self-efficacy have indirect impacts on the dependent variable. This finding of this study shows that the system quality and service quality of online teaching platforms have a significant impact on the usage intention and behavior of teacher users. Improving the quality of the system and services can increase the satisfaction and perceived usefulness of teacher users towards the platform, thereby enhancing their continuance intention and continuance usage behavior. Meanwhile, IT self-efficacy plays a crucial role in the continuance intention and behavior of teacher users, and improving their IT self-efficacy can help increase their intention to use online teaching platforms. Enhancing the IT self-efficacy of teacher users: Through training and skill improvement, help teachers improve their IT skills and enhance their confidence in using online teaching platforms. For the research and practical implications, and for the future research, other possible factors that may affect teachers' continuance usage of online teaching platforms, such as organizational support and peer influence, can be further explored. In addition, it is possible to study the differences in the use of online teaching platforms by teachers in different disciplines, educational stages, and regions, to understand the motivations more comprehensively for teachers to continue using online teaching platforms.

Keywords: Online teaching platform; System quality; Service quality; Favorable conditions; Expectation confirmation; Perceived usefulness; User satisfaction. (search for similar items in EconPapers)
Date: 2023
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