Investigate the significant impact of Effective Strategic Management on The Performance of Small and Medium-Sized Businesses: A Case Study of M-Gurush Money Transfer Company

Peter Garang Thieel
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Peter Garang Thieel: MPA, Cavendish University Uganda, MBA, PGD-BA University of Juba UOJ, BD St Paul University, DIP Theology St Andrew College of Theology and Development, Kenya.

International Journal of Science and Business, 2023, vol. 30, issue 1, 22-44

Abstract: This study aims to investigate the impact of effective strategic management on the performance of small and medium-sized businesses through a case study of M-Gurush Money Transfer Company Limited. There are initiatives on the impact of mobile money in various places throughout the world, including Juba, South Sudan. Given that the definition of financial inclusion is "the share of individuals and firms that use financial services," the majority of studies have focused on the relationship between financial inclusion and mobile money (World Bank Group, 2014). Unquestionably, the growth of mobile money in Sub-Saharan Africa helps to accomplish this first goal. The global agenda item of financial inclusion is of great interest to policymakers, regulators, academia, businesses, and other stakeholders. Conduct a study for the M-Gurush Money Transfer Company, situated in Juba, South Sudan, evaluating the effectiveness of strategic management practices used by small and medium-sized businesses. Analyze how effective strategic management affects small and medium-sized firms' performance. Another crucial aspect of m-gurush money transfer is the generation of new concepts and technological innovations.

Keywords: Strategic Management; Performance; Small; Medium-Sized Businesses; mobile money transfers. (search for similar items in EconPapers)
Date: 2023
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