Factors Affecting Online Shopping Attitude: A Study on Educated Customers of Rangpur Division in Bangladesh

Lima Nasrin Eni
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Lima Nasrin Eni: Lecturer (Management) Bangladesh Army University of Science and Technology, Bangladesh

International Journal of Science and Business, 2021, vol. 5, issue 1, 1-13

Abstract: To investigate the factors affecting educated customers’ attitude towards online shopping in the Rangpur division of Bangladesh is the main focus of this study. The study has considered 300 respondents as the sample size (n= 300) who are living in the Rangpur division and their responses have been collected through a structured questionnaire using a non-probability convenience sampling technique. To measure the impact of various influential factors on educated customer online shopping attitude, a multiple regression analysis has been conducted through SPSS software version 20. The result shows that in terms of demographic analysis, respondents like female service-holder aging 26-30 years having graduation are mostly involved with online shopping in the Rangpur division. The study also shows that all four independent factors like convenience, website design, perceived enjoyment, online shopping experience with P

Keywords: Online Shopping Attitude; Convenience; Website Design; Perceived Enjoyment; Online Shopping Experience (search for similar items in EconPapers)
Date: 2021
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