MODEL OF HEALTH TOURISM DEVELOPMENT - SPA TOURISM CLUSTER IN ROMANIA

Daniela Fundeanu
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Daniela Fundeanu: University of Craiova

Management and Marketing Journal, 2015, vol. XIII, issue 1, 216-227

Abstract: Health tourism occupies an important place in the preferences of tourists and represents one of the major sources of revenue for Romania, a country rich in resources spas. Romania holds spas with tourism potential, but which require investments in infrastructure, to work to the standards required of a modern tourism. The need of valorization of balneology potential of the regions to increase regional competitiveness, global and national, has led to the appearance of PPP forms adapted to the particularities of the tourist industry. We develop a collaborative model in which the balneology destinations can become leaders of European health tourism.

Keywords: spa tourism; health; public private partnership; balneology tourism; model of cluster development (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xiii:y:2015:i:1:p:216-227

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