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Life Is a Battlefield: Conceptualizations of Life among Hungarian Adults

Réka Benczes () and Bence Ságvári ()
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Réka Benczes: Institute of Behavioural Science and Communication Theory, Corvinus University of Budapest, Hungary
Bence Ságvári: Centre for Social Sciences, Hungarian Academy of Sciences, Budapest, Hungary

Society and Economy, 2018, vol. 40, issue 4, 571-586

Abstract: This study attempts to investigate how Hungarians think about life. By applying a nationwide representative survey of Hungarian adults, we wished to answer the following two research questions: a) what are the major metaphorical conceptualizations of life among Hungarians?; and b) what factors, such as socio-economic status and basic value orientations, might influence the prevalence for the metaphors used to talk about life? Our results suggest that there are considerable generational differences: while the negative mindset (in the form of more negative metaphors) is still common within the older generation, there is a shift towards a more positive and more “American” conceptualization of life among younger people in Hungary.

Keywords: Hungarian; life; metaphor; American English; conceptualization; cultural history (search for similar items in EconPapers)
JEL-codes: A13 Z13 (search for similar items in EconPapers)
Date: 2018
Note: We gratefully acknowledge the support of the Hungarian Scientific Research Fund (OTKA PD105354).
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