Kontrowersje zwiazane z reklamowaniem lekow. Analiza porównawcza Polski i Stanów Zjednoczonych /Controversial Advertising of Medicines. A Comparison between Poland and the United States

Marta Makowska ()
Additional contact information
Marta Makowska: Warsaw University of Life Sciences , Poland

Annales. Ethics in Economic Life, 2016, vol. 19, issue 3, 155-168

Abstract: For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, it is extremely important is to ensure both their legal and ethical dimension. In my article I will present the differences between direct-to-consumer advertising of medicines in Poland and in the US. The dissimilarities result mainly from differences in legislation. In Poland the law is much stricter than in the US. For example, in the United States companies are allowed to advertise prescription drugs directly to patients. In the whole of the European Union, and thus in Poland, it is strictly prohibited. The article will present other regulations existing in Poland and in the United States and it will compare them. It will show examples of violations of the law and ethics in the advertising of medicine in both countries. It will briefly outline the negative consequences of unacceptable pharmaceutical marketing.

Keywords: pharmaceutical industry; advertisement; drugs; law; ethics (search for similar items in EconPapers)
JEL-codes: I18 M31 M38 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.annalesonline.uni.lodz.pl/archiwum/2016/2016_3_makowska_155_168.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ann:journl:v:19:y:2016:i:3:p:155-168

Access Statistics for this article

Annales. Ethics in Economic Life is currently edited by Joanna Dzionek-Kozlowska

More articles in Annales. Ethics in Economic Life from University of Lodz, Faculty of Economics and Sociology Contact information at EDIRC.
Bibliographic data for series maintained by Joanna Dzionek-Kozlowska ().