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Cognitive Limitations: Failures of Contingent Thinking

Muriel Niederle () and Emanuel Vespa ()
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Muriel Niederle: Department of Economics, Stanford University, Stanford, California, USA
Emanuel Vespa: Department of Economics, University of California, San Diego, California, USA

Annual Review of Economics, 2023, vol. 15, issue 1, 307-328

Abstract: In recent years, experiments have documented a new mechanism that leads to failures of profit maximization: the failure of contingent thinking (FCT). This article summarizes key experimental findings, clarifies what constitutes an FCT, and outlines how FCTs can be tested in other environments. Subsequently, we relate FCTs to recent theoretical work on cognitive limitations in behavioral economics. Finally, we connect FCTs to suboptimal behavior documented in applied environments.

Keywords: behavioral theory; experiments; cognitive economics; cognitive limitations; sure-thing principle (search for similar items in EconPapers)
JEL-codes: C72 C91 D80 D91 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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DOI: 10.1146/annurev-economics-091622-124733

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