Regulating alcohol advertising: Content analysis of the adequacy of federal and self-regulation of magazine advertisements, 2008-2010

K.C. Smith, S. Cukier and D.H. Jernigan

American Journal of Public Health, 2014, vol. 104, issue 10, 1901-1911

Abstract: Objectives: We analyzed beer, spirits, and alcopop magazine advertisements to determine adherence to federal and voluntary advertising standards. We assessed the efficacy of these standards in curtailing potentially damaging content and protecting public health.

Keywords: advertizing; age; alcoholic beverage; article; human; legal aspect; practice guideline; public health; statistics, Advertising as Topic; Age Factors; Alcoholic Beverages; Guideline Adherence; Guidelines as Topic; Humans; Public Health (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.2105/AJPH.2013.301483

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2013.301483_7

DOI: 10.2105/AJPH.2013.301483

Access Statistics for this article

American Journal of Public Health is currently edited by Alfredo Morabia

More articles in American Journal of Public Health from American Public Health Association
Bibliographic data for series maintained by Christopher F Baum ().