Brand preference and advertising recall in adolescent smokers: Some implications for health promotion

S. Chapman and B. Fitzgerald

American Journal of Public Health, 1982, vol. 72, issue 5, 491-494

Abstract: A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7% of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.

Date: 1982
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.72.5.491_0

DOI: 10.2105/AJPH.72.5.491

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