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Community impact of a localized smoking cessation contest

H.A. Lando, B. Loken, B. Howard-Pitney and T. Pechacek

American Journal of Public Health, 1990, vol. 80, issue 5, 601-603

Abstract: The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contest offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1990:80:5:601-603_2

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