A pricing strategy to promote low-fat snack choices through vending machines

S.A. French, R.W. Jeffery, M. Story, P. Hannan and M.P. Snyder

American Journal of Public Health, 1997, vol. 87, issue 5, 849-851

Abstract: Objectives. This study examined the role of price on purchases of low- fat snacks from vending machines. Methods. Sales of low-fat and regular snacks were monitored in nine vending machines during a 4-week baseline, a 3- week intervention in which prices of low-fat snacks were reduced 50%, and 3 weeks postintervention. Results. The proportion of low-fat snacks purchased was 25.7%, 45.8%, and 22.8% in the three periods, respectively. Total snack purchases did not vary by period. Conclusions. Reducing relative prices may be effective in promoting lower-fat food choices in the population. Vending machines may be a feasible method for implementing such nutrition interventions.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1997:87:5:849-851_4

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