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Promoting the selection of low-fat milk in elementary school cafeterias in an inner-city Latino community: Evaluation of an intervention

H. Wechsler, C.E. Basch, P. Zybert and S. Shea

American Journal of Public Health, 1998, vol. 88, issue 3, 427-433

Abstract: Objectives. This study examined the effects of a school based intervention designed to promote the consumption of low-fat white milk at lunchtime in 6 elementary schools in an inner-city, primarily Latino neighborhood. Methods. A multifaceted intervention based on social marketing techniques was delivered at 3 randomly selected schools. The school was the unit of assignment and analysis; 6902 children were involved in the study. Milk selection and consumption were measured by sampling discarded milk and/or tallying milk carton disappearance at baseline, immediately postintervention, and at 3 to 4 months follow-up. Results. Immediately postintervention, the mean proportion of sampled milk cartons that contained low-fat milk increased in the intervention schools, from 25% to 57%, but remained constant at 28% in the control schools. Differences between intervention and control schools remained significant at 3 to 4 months follow-up. The intervention was not associated with a decrease in overall milk consumption. Conclusions. A school-based intervention can lead to significant increases in student consumption of low-fat milk.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:1998:88:3:427-433_2

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