Assessing the impact of antidrug advertising on adolescent drug consumption: Results from a behavioral economic model

L.G. Block, V.G. Morwitz, W.P. Putsis and S.K. Sen

American Journal of Public Health, 2002, vol. 92, issue 8, 1346-1351

Abstract: Objectives. This study examined whether adolescents' recall of antidrug advertising is associated with a decreased probability of using illicit drugs and, given drug use, a reduced volume of use. Methods. A behavioral economic model of influences on drug consumption was developed with survey data from a nationally representative sample of adolescents to determine the incremental impact of antidrug advertising. Results. The findings provided evidence that recall of antidrug advertising was associated with a lower probability of marijuana and cocaine/crack use. Recall of such advertising was not associated with the decision of how much marijuana or cocaine/crack to use. Results suggest that individuals predisposed to try marijuana are also predisposed to try cocaine/crack. Conclusions. The present results provide support for the effectiveness of antidrug advertising programs.

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:2002:92:8:1346-1351_5

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