Leveraging Artificial Intelligence as a Strategic Growth Catalyst for Small and Medium-sized Enterprises

Oluwatosin Agbaakin
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Oluwatosin Agbaakin: Indiana University Indianapolis

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Abstract: Artificial Intelligence (AI) has transitioned from a futuristic concept reserved for large corporations to a present-day, accessible, and essential growth lever for Small and Medium-sized Enterprises (SMEs). For entrepreneurs and business leaders, strategic AI adoption is no longer an option but an imperative for competitiveness, operational efficiency, and long-term survival. This report provides a comprehensive framework for SME leaders to navigate this technological shift, offering the foundational knowledge, business case, practical applications, and strategic guidance necessary to harness the power of AI. The quantitative evidence supporting AI adoption is compelling; 91% of SMEs using AI report that it directly boosts their revenue. Beyond top-line growth, AI drives profound operational efficiencies, with studies showing it can reduce operational costs by up to 30% and save businesses more than 20 hours of valuable time each month. This transformation is occurring within the context of a seismic economic shift; the global AI market is projected to surge from $233.46 Billion in 2024 to an astonishing $1.77 Trillion by 2032. This paper demystifies the core concepts of AI, presents a business case based on market data, details practical applications, and lays out a phased, actionable adoption strategy.

Date: 2025-09
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