Building a Country Brand and Its Further Promotion

Olga Percinschi and Olga Diacov

Intellectus, 2016, issue 1, 41-46

Abstract: This article investigates the relevance of place branding as a key success factor of country’s development. The relevance of the article is confirmed by a detailed study of the best tools for the development of the brand and image of the European countries. The purpose of the article is a brief overview of place branding tools for Republic of Moldova’s image promotion. The results are to improve the understanding of the place branding strategies with an example of Moldova’s promoti-on; to determine the place branding success factors that lead a country to the recognition by the international community.

Keywords: place branding; European countries; Moldova; image promotion; world space; PR (Public Relations) (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:awf:journl:y:2016:i:1:p:41-46

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