Маркетинг и самомаркетинг в арт-бизнесе

Ольга Перчинская

Intellectus, 2018, issue 4, 73-77

Abstract: In this paper are discussed some issues of marketing and its roles in the development of the art-market. It reveals the modern understanding of marketing and self-marketing, as well as the theoretical basis for its eff ective use in art.

Keywords: marketing; self-marketing; marketing researches; art; art-market; art-business (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:awf:journl:y:2018:i:4:p:73-77

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