Локальное брендирование как инструмент для продвижения туризма в Республике Молдова

Марина Мирон

Intellectus, 2018, issue 4, 83-90

Abstract: The author emphasizes the need to promote the positive image of the Republic of Moldova abroad by creating a strong national tourism brand based on the most popular consumer brands. This is a decisive factor in the development of tourism as a branch with great potential in ensuring the economic growth of the country.

Keywords: local branding; consumer brand; national tourism brand; tourism; tourism industry; economic growth. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://agepi.gov.md/sites/default/files/intellect ... tus_4-2018_83-90.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:awf:journl:y:2018:i:4:p:83-90

Access Statistics for this article

More articles in Intellectus from State Agency on Intellectual Property (AGEPI)
Bibliographic data for series maintained by AGEPI ().