Artificial intelligence and competitive advantage within Access Bank

Ariyo Oluwajuwon Gabriel, Adejumo Idowu David and Joshua Temitayo
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Ariyo Oluwajuwon Gabriel: Department of Business Administration and Marketing, Nigeria
Adejumo Idowu David: Lead Data and Analytics Engineering, Nigeria
Joshua Temitayo: Wonder Tower Consulting, Nigeria

Journal of AI, Robotics & Workplace Automation, 2025, vol. 4, issue 1, 35-49

Abstract: This study investigated the role of artificial intelligence (AI) in enhancing competitive advantage within Access Bank PLC in Lagos State, with strategic focus on Alimosho LGA. It examined the effects of AI technologies, including deep learning (DL), chatbots, robotic process automation (RPA), digital assistants and facial recognition, and assessed their impact on operational efficiency, customer success and strategic decision-making. The study employed a descriptive research design and surveyed 142 employees selected through simple random sampling. Data were collected through structured questionnaires and analysed using regression analysis to determine the significance of AI-driven innovations. The findings revealed that AI was found to significantly enhance operational efficiency (p

Keywords: artificial intelligence; competitive advantage; operational efficiency; customer success; strategic decision-making; deep learning; chatbots; robotic process automation; digital assistants; facial recognition; banking (search for similar items in EconPapers)
JEL-codes: G2 M15 (search for similar items in EconPapers)
Date: 2025
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