Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up

Leslie Carmona

Journal of Education Advancement & Marketing, 2018, vol. 3, issue 2, 110-120

Abstract: This paper focuses on how Wayne State University built a donor relations programme from the ground up. From figuring out where to start to determining how to best celebrate all levels of giving at an organisation, this paper provides examples that can be followed by organisations large and small.

Keywords: donor relations; stewardship; development; fundraising; engagement; donor pipeline (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2018:v:3:i:2:p:110-120

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