Undergraduate engagement is the engine that drives fund-raising

Tyson L. Pinion

Journal of Education Advancement & Marketing, 2018, vol. 3, issue 2, 188-197

Abstract: This study used undergraduate alumni information from three private, Ohio-based universities over a ten-year period, 1995–2005, to determine what impact, if any, alumni demographics, fields of study and experiences in on-campus academic, social and athletic pursuits have on alumni donations. Information gathered from alumni included giving history, demographic information and undergraduate involvements. Astin’s theory of student involvement1 served as the study’s framework, and the study is believed to be the first application of this theory to alumni donation patterns. A significant finding from this study is that involvement in more than one on-campus academic, social or athletic pursuit was the greatest predictor of alumnus total donations, the study’s criterion variable. Future researchers may identify even more opportunities to target philanthropic opportunities among alumni — and to seed a philanthropic mind-set among current students — to ensure more effective donor campaigns and fund-raising initiatives.

Keywords: philanthropy; fund-raising; campaign; donors; alumni; Astin (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2018:v:3:i:2:p:188-197

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